McDonald's
The world’s biggest fast-food chain by sales, and mostly a landlord.
52-week range
As of 5 Oct 2026, 17:07What does McDonald's do?
Chicago-based McDonald’s has more than 45,000 restaurants worldwide, but about 95% are run by independent franchisees. McDonald’s often owns or leases the land and building and rents them on. Franchisees also pay a share of sales for the brand. So McDonald’s mainly earns from rent and fees, not from the burger itself.
From the roughly 1,400 restaurants in Germany, the drive-thru by the motorway, and the app with coupons.
How McDonald's makes money
- Rent from franchisees39 %
- Own restaurants36 %
- Brand fees (royalties)22 %
- Other3 %
Strengths
- Rent and fees are very predictable, even if a single restaurant struggles.
- A globally known brand with a huge app and loyalty program.
- The dividend rose in 2026 for the 50th year in a row.
Risks
- Lower-income customers come less often when prices rise.
- Healthier eating and weight-loss drugs could slow demand for fast food.
- About 60% of revenue is earned outside the US, so exchange rates matter twice, including because you invest in euros.
- Founded
- 1940
- Headquarters
- Chicago, Illinois
- Employees
- over 150,000
What if you had invested in McDonald's earlier?
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This page explains the company and is not a recommendation to buy or sell.